Diana Kunce

Director of Brand Identity, Design & Communications

Diana Kunce is the Director of Brand Identity, Design and Communications. Diana focuses on maintaining the overall identity, the brand identity and the values of Grand River Solutions. In addition, she oversees outward written and design communications including all marketing materials, advertising, and social media. Diana works closely with the Marketing Director to devise strategy for the company’s offerings.

Diana has 25 years of experience in the design field. She is a partner in her own successful design firm, WWFF Design, and she is also known as an award-winning independent film producer and film production designer. As director of WWFF Design, Diana has worked with clients internationally to design and build branding for both residential and educational spaces.

Diana executive produced It’s Not About Jimmy Keene, an Official Selection of the Indie Episodic program for Sundance 2019.  This project followed on the heels of another Sundance success, Eve, a film by Susan Bay Nimoy, which premiered in 2018.

Previous to WWFF Design and producing independent film, Diana worked as a commercial producer on several hundred filmed commercial projects with clients such as AT&T, American Express, Coca-Cola, and Mercedes, followed by an even more notable career as set decorator and production designer. She has travelled extensively on projects from Manilla to London and all over the U.S. Diana has won various prestigious design awards and her work is in notable collections, including Museum of Modern Art Award for Design, Permanent Collection of MOCA, Clio Awards Hall of Fame, Cannes Film Festival Lion and Gold Medals, USA Today’s One of the Best 10 Commercials of All Time.

Her notable film work includes the 90’s Adweek’s The Commercial of the Decade—Michael Bay’s Aaron Burr’s Got Milk?, Wayne Wang’s feature The Joy Luck Club, and TV shows like CSI and Davis Guggenheim’s and David Mamet’s The Unit.

Her design work has been featured in the NY Times, LA Times and multiple design publications.

As part of founding a national award-winning youth theatre program in Culver City, CA, national winner of the Glee Give-A-Note grant, she spear-headed the sixteen-million dollar renovation of the historic Frost Auditorium.

Diana began her career in marketing, developing design content, copy and corporate identity before moving to the film and design business.  As a copy editor, she has helped two fiction books come to publication in addition to providing writing consultation for scripts, advertising and college essays. She currently has a tv show in development with her husband, director/cinematographer, Jim Frohna.

Diana was awarded a full fellowship in Fine Art for her MFA from Stanford University. She also worked in the product design lab and as lecturer and teacher of art classes. Diana is a conceptual artist; her art is in several notable collections including the Los Angeles County Museum of Art. She has been a visiting lecturer at Film Independent, Scripps, Cal Poly Pomona, LACMA, Santa Barbara Contemporary Arts Forum, UCLA, and more.